Aim: To reasearch local products , venues , events , buisnesses and identify how/why they are relevant to their target audiance

Productions of magazines are paid for either by:

-Advertising brands and products within it
-Purchase price
-Pre paid services

Pubs/Bars:

-The hobgoblin http://www.hobgoblinbrighton.co.uk/
-The exchange http://www.drinkinbrighton.co.uk/exchange
-Oceana http://www.oceanaclubs.com/brighton/
-The Concorde http://www.concorde2.co.uk/
-Ancient mariner http://www.drinkinbrighton.co.uk/ancient-mariner
-Sticky mike's frog bar http://www.drinkinbrighton.co.uk/stickymikesfrogbar

Aim: To consider what makes good market research and start a draft of a questionnaire to help me plan my magazine.

How do you make an effective and helpful questionnaire?

• questions that are relevant to the genre of the magazine. E.g. what font should the "indie" magazine use for its front cover
• tell the person how to answer the question. E.g. (Tick the box)
• make sure the questionnaire is in a neat formal structure
• make sure the questionnaire is in a logical order
• give examples of what you are talking about so people know. E.g. Simple font
• Make sure you use the word "prefer" and other specific language

Likert scale: a likert scale is a question that measures a respondent's attitude towards a particular subject.
Sematic-Differential scale: a Sematic-Differential scale is a question that uses numbers to measure their opinion.

Topics I will need to ask about in my questionnaire:

• Age
• Gender
• hobbies
• accessibility E.g. Smart Phone apps, websites, magazines
• what genres/bands/artists/sub genres do they like
• how/where do they listen to there music
• what do they use to retrieve their music
• do they like to find new artists
• how do they find new artists
• do they read music magazines
• how often do they read them a month if they do read music magazines
• do you buy/subscribe to music magazines
• what music magazines have you heard of
• what magazine do they read (if they do read magazines)
• do they read blogs
• how often a week do they read a blog if they do read them
• do you go to any gigs
• what venues have you been to
• what is your favourite venue
• do you see live music locally (Brighton)
• do you go to any local (Brighton) festivals. E.g. Shake Down
• how often
• do they use social media to follow artists to know if they release new music
• do they buy music merchandise
• the best look for the magazine and the chosen genre
• colour schemes of 3
• style of photography
• representation of males and females
• preference of style, language and of tone used in the magazine

What makes a good questionnaire evaluation?

• Pie Charts
• Comments/Tips about each question in the questionnaire.
• Comment on what questions where good and worked well and what questions where bad and didn't work.
• Comment on how the questionnaire could be improved in the areas that where not good enough.
• Was the questionnaire given to the right audience.
• what questions should you have asked in the questionnaire that you did not put in.  

Aim: To analyse music magazines, considering how their genre is conveyed and the typical features of a front cover.

Music magazines I have heard of:

-NME
-Mojo
-XXL
-Kerrang!
-The Source (Local Brighton magazine)
-The Source (American Hip Hop mag)
-Uncut
-DJ
-MixMag

Music magazines I have read  / bought:

I have never personally bought or read any music magazines.

Textual analysis:

Magazine title - MOJO

Publisher - Bauer Media

Target Audience (Age, Gender, Lifestyle) -

Age, 16-55. I think this because of the genre (Indie/Classic Rock) in my opinion that sort of  genre applies to that age range

Gender, this magazine leans more towards the male gender because they tend to prefer this genre more than females. the magazine also advertiser's more male based products, E.G. Sports cars , beers , male trainers .

Lifestyle, the kind of people who like this magazine have the lifestyle of

Genre - Classic Rock & Indie rock, i think this because the magazines contains bands like The Smiths, Sex pistols, Bob Dylan.

Main bands featured - the main bands that a features in this magazine are - Dexys, Kraftwerk, Bob Dylan, Bill Fay and featured on the cover is The Smiths.

Article subjects -

The Smiths article -

Description of 3 male photos -

Description of 3 female photos -

What "ideologies" or points of view or attitudes are implied -

Summary of product advertisement -

codes of practice and regulation

Libel and Slander

Defamation: Defamation(The UK defamation act 1996) is the law to protect individuals against unjustified and unwarranted attacks.

Libel:  Libel is the type of defamation which relates to published works of unjustified and unwarranted attacks. for example Magazines-"Max Clark is a selfish , greedy and unfit boss for Microsoft"

 Slander:  Slander is the type defamation which relates to communication unjustified and unwarranted attacks . For example Max Clark-"Jack Ashurst is a goat farmer"

Copyright

Copyright: copyright in the UK (the copyright act , 1911) this allows people/company's who claim the copy right to be able to reserve the idea's for the product for themselves so that others cannot claim their unoriginal  ideas as there own
copyright  is also essential to publishers to ensure the receive profit form the materials they produce

Data protection and privacy

The Data Protection Act of 1911 protects personal information like address , phone number , birthplace and other information like that. some magazines collect subscribers , although the subscribers give them their address and phone number the magazines are not allowed to give this information thanks to the data protection act of 1911


Reference: Whittaker, J. (2008) magazine production.
London:Routledge .

Benefits of advertising through print media

 

Benefits of advertising through print media

 

Specific Target Audience:

In print media, the advantage of catering to specific target audience opens up countless opportunities to enhance sales figures. A fashion magazine would highlight cosmetic products and fashion accessories. At the same time, a sports magazine would display sports related ads to cater to its readers. There is no wastage of resources as ads get to reach the target audience.

 

Special Ad Positioning:

A major advantage in magazine advertising is that an advertiser can request special ad positioning. This means you can ask that your ad is placed in a specific page or within a column article (an article or column they believe will receive heavy traffic so the readers of that column/article will view there advertisement as well at receive more revenue). This will bring greater visibility to the brand. This is also commercially more effective as potential buyers would notice it. It is a different matter if you don’t want to specify where your ad should appear.

 

High Reach Prospective:

Another advantage is that magazines have a high reach prospective. This is because magazines get passed from family to friends to customers to colleagues and so on.

 

Readers:

There are about 160,000 magazines published in the world(most with thousands of readers as well) . The large number of these magazines is somewhat misleading as it does not bring that many revenues. However, there is still a great deal of respect and demand for this traditional form of media advertising

Aim: Job roles in magazines

The publishing industry employs over 195,000 people . representing approximately 36% of the creative media workforce.
51,000 people employed in the news paper sector
50,500 work in journals and magazines
33,000 in the book industry
12,000 in the other information service
See at Www.Creativeskillset.org

For example Ipc media is a very big publishing company , one of their biggest magazines is ... NME
I compared two NME magazines for there roles and jobs in their magazines . surprisingly although both magazines where NME they had different roles and people performing the roles which where the same. for example in both issues of the magazine the editor role was preformed by different people in one the editor was Mike Williams , yet in the other was Connor McNiholas


What do you think are the responsibilities of chief editor:

To make sure that all the articles and columns are relevant
To make sure that everything is suitable for the target audience
To check the magazine for any grammar mistakes and to make sure that the punctuation is correct
To edit the columns and articles so they are is the correct amount of text (not to little or to much text)
To make sure the text is not plagiarized
To make sure the information and text is appealing for  the reader
To make sure all legal obligations are met
To make sure all information is accurate and reliable
To make sure all the staff are doing the correct thing/role
is the "public face" of the story, representing the magazine in statements in all platforms of publication
Attends functions, events, award ceremonies
Occasional column writing/editorial piece
leads meetings
budget control decides on "narrative" or theme for each edition of the magazine for all staff to adhere to
publish an "editorial calendar" to highlight themes in appropriate months
strategic planning (overall direction of product)
Overall decision on any change to deadlines set
manages career of present and new staff . motivating team
legal decisions (following pcc guidelines)
liase with publisher , marketing depts. , media sales team , PR agencies
build up contacts and connections