Aim: To consider what makes good market research and start a draft of a questionnaire to help me plan my magazine.

How do you make an effective and helpful questionnaire?

• questions that are relevant to the genre of the magazine. E.g. what font should the "indie" magazine use for its front cover
• tell the person how to answer the question. E.g. (Tick the box)
• make sure the questionnaire is in a neat formal structure
• make sure the questionnaire is in a logical order
• give examples of what you are talking about so people know. E.g. Simple font
• Make sure you use the word "prefer" and other specific language

Likert scale: a likert scale is a question that measures a respondent's attitude towards a particular subject.
Sematic-Differential scale: a Sematic-Differential scale is a question that uses numbers to measure their opinion.

Topics I will need to ask about in my questionnaire:

• Age
• Gender
• hobbies
• accessibility E.g. Smart Phone apps, websites, magazines
• what genres/bands/artists/sub genres do they like
• how/where do they listen to there music
• what do they use to retrieve their music
• do they like to find new artists
• how do they find new artists
• do they read music magazines
• how often do they read them a month if they do read music magazines
• do you buy/subscribe to music magazines
• what music magazines have you heard of
• what magazine do they read (if they do read magazines)
• do they read blogs
• how often a week do they read a blog if they do read them
• do you go to any gigs
• what venues have you been to
• what is your favourite venue
• do you see live music locally (Brighton)
• do you go to any local (Brighton) festivals. E.g. Shake Down
• how often
• do they use social media to follow artists to know if they release new music
• do they buy music merchandise
• the best look for the magazine and the chosen genre
• colour schemes of 3
• style of photography
• representation of males and females
• preference of style, language and of tone used in the magazine

What makes a good questionnaire evaluation?

• Pie Charts
• Comments/Tips about each question in the questionnaire.
• Comment on what questions where good and worked well and what questions where bad and didn't work.
• Comment on how the questionnaire could be improved in the areas that where not good enough.
• Was the questionnaire given to the right audience.
• what questions should you have asked in the questionnaire that you did not put in.